TRU iMPACT GROUP

Influence Policy. Build Power. Deliver Results.

Your Strategic Advisors

STRATEGY MEETS PURPOSE

A strategic advisory firm built for complex environments — where policy, politics, and public opinion all intersect.

TRU iMPACT GROUP brings together proven expertise in political strategy, public affairs, and advocacy to help our clients achieve more than a seat at the table — we help them shape what happens there.

Whether you're a corporation navigating regulatory risk, a nonprofit amplifying a cause, or a candidate ready to compete, we build the strategies, relationships, and coalitions that turn ambition into measurable wins.

Based in Washington D.C. and Columbia, South Carolina, we combine national reach with deep regional roots to deliver results where it matters most.

Washington, D.C.
Columbia, South Carolina
Our Mission

Help clients influence policy, build lasting power, and deliver results in the boardroom, at the ballot box, and beyond.

Political Strategy

Data-driven campaigns, messaging, and coalition work that helps clients win in competitive, high-stakes environments.

Public Affairs

We align your mission with policy goals and build trust across government, media, and community stakeholders.

Emerging Tech

Practical AI adoption, cybersecurity advocacy, and workforce strategies for a fast-changing landscape.

THE CLIENTS WE CHAMPION

We partner with organizations operating at the intersection of business, policy, and politics.

CORPORATIONS & TRADE ASSOCIATIONS

Operating at the intersection of business, public policy, and politics to drive strategic outcomes and protect your organization's interests.

NONPROFIT & ADVOCACY ORGANIZATIONS

National and regional mission-driven groups seeking meaningful political and advocacy impact at every level of government.

CAMPAIGNS, PACs & COMMITTEES

Strategic guidance for electoral campaigns, independent expenditure committees, and party organizations navigating complex political environments.

EMERGING ADVOCACY MOVEMENTS

Emerging causes seeking national visibility and the strategic infrastructure to grow a grassroots movement into a powerful political force.

COMPREHENSIVE ADVISORY SERVICES

Tailored to your political and advocacy goals — from strategy to execution.

Campaign Strategy

End-to-end strategic counsel for electoral and advocacy campaigns at every level, including extensive paid media strategy expertise.

Policy Advocacy

Designing and executing advocacy campaigns that move legislation, shift policy, and create durable wins for your organization.

Coalition Building

Building coalitions that convert shared interests into collective power and strategic influence at every level of government.

Political Intelligence

Deep landscape analysis, opposition research, stakeholder mapping, and real-time political insight to inform every decision.

Communications & Messaging

Narrative development that resonates with voters, policymakers, and media — across earned, digital, and paid channels.

Stakeholder Engagement

Building authentic relationships with decision-makers across all levels of government and political ecosystems that last.

A PROVEN APPROACH

A disciplined, five-step methodology for navigating complex political landscapes and delivering results.

01

Diagnose

Deep landscape analysis of the political climate, stakeholder mapping, and risk assessment.

02

Strategize

Custom strategy built on your goals, timeline, and the levers of power available.

03

Mobilize

Activate coalitions, communications, and direct advocacy channels with precision.

04

Execute

Real-time management with agile pivots as the political environment evolves.

05

Measure

Clear metrics, accountability, and reporting to demonstrate tangible impact.

READY TO MAKE YOUR IMPACT?

Whether you need to influence policy, win an election, or drive corporate advocacy — TRU iMPACT GROUP has the expertise to get you there. Let's build something that lasts.

Start the Conversation

EVERYTHING YOU NEED

Our services span strategic communications, political advising, and technology engagement — all tailored to your unique goals.

Political & Strategic Comms
  • Media relations & earned media
  • Message development
  • Media training
  • Integrated communications strategy
  • Political & campaign strategy
  • Digital, broadcast & mail strategy
  • Digital organizing & voter engagement
Public Affairs & Advocacy
  • Influencer identification & engagement
  • Coalition development & management
  • Stakeholder engagement planning
  • Audience identification & activation
  • Event planning & management
  • Grassroots advocacy
  • Impact strategy & program design
  • Corporate & ESG advisory
Tech & AI Strategy
  • AI adoption & responsible AI strategy
  • Translating emerging technologies
  • Cybersecurity awareness & advocacy
  • Cybersecurity education strategy
  • Tech workforce strategy
  • Talent pipeline design
  • Education-to-employment initiatives

THE PEOPLE BEHIND THE IMPACT

Strategists, advisors, and advocates who have operated at the highest levels of government, media, and industry.

Jalisa Washington-Price
JALISA WASHINGTON-PRICE
Founder & Principal Strategist

A highly regarded political and communications strategist with a proven record of leading successful state and national campaigns across electoral politics and issue advocacy. Jalisa has held senior leadership positions on prominent campaigns and major political committees, including the DCCC and the last four Democratic presidential campaigns. She previously served as Vice President of Advocacy and Political at iHeartMedia and Managing Director at a leading public affairs firm.

Fortune 40 Under 40 WWPR Emerging Leader DCCC iHeartMedia VP
MSNBC CNN PBS Peacock
Justin O. Price
JUSTIN O. PRICE
Senior Advisor

A senior consultant with over a decade of experience at the intersection of tech, security, AI, and workforce engagement. Justin helps companies and public-sector partners translate complex technology challenges — including AI adoption and cyber risk — into actionable strategies that strengthen talent pipelines and deliver measurable outcomes. He previously held leadership roles at Amazon Web Services and the National Cybersecurity Alliance, leading national security advocacy spanning corporations, municipalities, and federal government.

Amazon Web Services Nat'l Cybersecurity Alliance
AI Strategy Cybersecurity Workforce Dev

LET'S BUILD SOMETHING TOGETHER

Ready to strengthen your advocacy strategy, build a winning coalition, or navigate your next major challenge? We'd love to hear from you. Tell us about your goals — we'll create a customized plan to get you there.

Washington, D.C.  |  Columbia, SC